Apple, Starbucks, Disney, Under Armor, and Mercedes share something that makes them the big giants they are today. You’re no genius if you could guess it right. They all make huge millions of sales while offering an enigmatic client experience via cross-channel...
A restaurant serving lip-smacking food, an apparel brand launching a new collection or the neighbourhood salon. They all send marketing campaigns to their existing customers. Despite the fact that marketing is important, what does not often come into the picture is...
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