Over the years, from the onset of loyalty programs, marketers have relied on the RFM (Recency, Frequency, Monetary) model. With customer retention the outcome of the programs, this model possibly sufficed. Enabling marketers to analyse and understand their customer...
Over the last 7 or 8 months, I have seen four or five swanky microbreweries come up in and around J P Nagar, close to where I live. Each one outdoing the other in size, ambience, product, offering, and service. I had the opportunity to experience all of them, starting...
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