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Resources to help you market your business.

4 Reasons why brands still don’t do personalised marketing

Personalized marketing has been talked about for many years. We all want to do it. Most of us have tried doing it. For most marketers, personalization is essential to delivering good customer experience. In fact, more than nine in 10 senior decision-makers surveyed by...

Why Indian Startups need to invest in culture now!

We spend 10 hours a day, 5 to 6 days a week at work. We spend more time awake working than doing anything else. Yet 70% of people don't feel satisfied with their jobs, and I believe we have a serious epidemic on our hands. We can still turn things around I’m sure...

5 ways to maximize impact with customer feedback

We were always resisting building a product for customer feedback, but a year back tons of clients started calling & emailing us that they want to start capturing customer feedback through Xeno itself since we’re already running marketing campaigns to the same set...

Change the way you think to succeed at digital marketing

Over the last 3 years at Xeno, while working with over 200 brands like Dunkin Donuts, Taco Bell & Tarun Tahiliani, we realized one big mindset change that needs to be made to succeed at digital marketing. We first experimented with the change in the mindset, but...