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Resources to help you market your business.

5 ways to maximize impact with customer feedback

We were always resisting building a product for customer feedback, but a year back tons of clients started calling & emailing us that they want to start capturing customer feedback through Xeno itself since we’re already running marketing campaigns to the same set...

Change the way you think to succeed at digital marketing

Over the last 3 years at Xeno, while working with over 200 brands like Dunkin Donuts, Taco Bell & Tarun Tahiliani, we realized one big mindset change that needs to be made to succeed at digital marketing. We first experimented with the change in the mindset, but...

Xeno turns 3 & announces investment from Techstars & METRO

Courage is a hard thing to figure. You can have courage based on a dumb idea or a mistake, but you’re not supposed to question the conventional, or the bigger players in the market because they make the rules. Maybe they know best but maybe they don’t. It all depends...

How Technology is Transforming the Restaurant Business

‘Technology is replacing manual labour in restaurants’ is a tall statement to make. While one may hear of robots preparing food, digital kiosks taking orders, there are certain aspects of restaurant operations that can only be taken care of by humans. For most parts,...

Your best selling product may not be your best product

Over the years of working on creating a platform for restaurants to improve their customer retention, I have repeatedly heard a common theory which is: The best selling product is the best product. If something is sold the maximum every day, every month and every...

Are your customers “really” coming back?

At Xeno our business is helping stores improve repeat sales. We’ve spoken about it to 1000’s of retailers, restaurant and salons owners. One thought that lots of owners have is, “My customers already come back. What will you do for me?”. Ofcourse customers do come...

Maximize profits on Zomato & Foodpanda

In today’s day & age, no restaurant can run without online ordering. No restaurant. The biggest brands like Dominos and Mcdonalds have partnered with Zomato, Swiggy, and Foodpanda. Most delivery restaurants get 50% to 75% of their orders through these channels....

How to acquire customers for restaurants

I want more customers, said every restaurant owner ever. Food & service is the most important, but you can’t grow your business if you’re not bringing customers in through the door. That’s why acquiring customers is critical for every business. The usual gyan...

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