How Nando’s India Generated 171x ROI by Adapting To Digital 2.0 Era of CRM Marketing

Nando’s India is a South African restaurant chain, specializing in Portuguese food such as peri-peri style chicken dishes. Founded in Johannesburg in 1987, Nando’s operates over 1,000 outlets in 35 countries. Nando’s have just started scaling up in India, with 9+ stores currently across major cities.

Xeno’s Impact


ROI on Marketing Budget


Improvement in data collection


Uplift from Xeno way of campaigning

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