How Taco Bell Achieved 40x ROI on it’s Marketing Budget by increasing their data collection by 80% in just 3 months

Taco Bell is an American chain of fast food restaurants based out of Irvine, California and a subsidiary of Yum! Brands, Inc. The restaurants serve a variety of Mexican inspired foods that include tacos, burritos, quesadillas, nachos, novelty and specialty items, and a variety of “value menu” items. As of 2018, Taco Bell serves more than 2 billion customers each year at 7,072 restaurants.

Taco Bell, which already has 35 restaurants in India, has signed a master franchise agreement with Indian company Burman Hospitality. It expects to launch more than 600 outlets in India in the next 10 years

Xeno’s Impact


Increase in data size

time ROI acheived


uplift in conversion vs the organic rate

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