How Taco Bell Achieved 40x ROI on it’s Marketing Budget by increasing their data collection by 80% in just 3 months

Taco Bell is an American chain of fast food restaurants based out of Irvine, California and a subsidiary of Yum! Brands, Inc. The restaurants serve a variety of Mexican inspired foods that include tacos, burritos, quesadillas, nachos, novelty and specialty items, and a variety of “value menu” items. As of 2018, Taco Bell serves more than 2 billion customers each year at 7,072 restaurants.

Taco Bell, which already has 35 restaurants in India, has signed a master franchise agreement with Indian company Burman Hospitality. It expects to launch more than 600 outlets in India in the next 10 years

Xeno’s Impact

%

Increase in data size

time ROI acheived

%

uplift in conversion vs the organic rate

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