Xeno way of Facebook Marketing

We automatically reach out to customers with relevant content and with the intelligent distribution of budget across your Campaigns to give you the highest ROI.

Why Facebook Marketing?

We have evolved from the times when we considered Facebook more a hangout place for friends and family. Today, if Facebook is not part of your marketing plan then you’re losing a huge opportunity.

Facebook for business gives many super powerful targeting options like facebook custom audience. Facebook creates the custom audience of the users who know you through your website or they are your past customers or they are connecting you through any other mediums.

The expected engagement level is always quite high with your existing contacts; when you surprisingly appear on user’s most favorite app or website it simply reinforces your brand.

Issues of Facebook Marketing

But, even after a lot that Facebook has already provided, FB Custom Audiences present a lot of challenges apart from getting it set up. Below are the few issues with FB Custom Audience:

Personalized Content Not Possible

Custom Audiences is all about re-targeting the customers that have purchased from you at least once. To reach them relevant content, creating and maintaining Segments of Audience is next to impossible on Facebook.

Unoptimised Budget Allocation

Budget Distribution across Custom Audiences can be difficult if you plan to run Ads simultaneously. For. e.g. You will not want to allocate more budget to Ads targeted on people who spend quite less rather you will want to allocate more budget to people who spend more with you.

Sales Tracking is impossible

Facebook will never tell you exactly which customer purchased after seeing your Ad, as it is against their policies.

How Xeno Solves the issue of Facebook Marketing?

Seamless pos integration xeno
BUDGET OPTIMISATION XENO FACEBOOK
RETAIL SPECIALISATION XENO

Xeno has a deep integration with the Facebook Marketing Tool that enables you to overcome all these challenges, and the results have been profounding. With seamless Integrations with POS systems and Facebook’s tool, we keep your Custom Audiences up to date at all times with complete automation of Campaign Performance Tracking. Xeno’s Intelligence comes into play where it automatically reaches out to customers with relevant content and with the intelligent distribution of budget across your Campaigns to give you the highest ROI.

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