Xeno way of Facebook Marketing
We automatically reach out to customers with relevant content and with the intelligent distribution of budget across your Campaigns to give you the highest ROI.
Issues of Facebook Marketing
But, even after a lot that Facebook has already provided, FB Custom Audiences present a lot of challenges apart from getting it set up. Below are the few issues with FB Custom Audience:
Personalized Content Not Possible
Custom Audiences is all about re-targeting the customers that have purchased from you at least once. To reach them relevant content, creating and maintaining Segments of Audience is next to impossible on Facebook.
Unoptimised Budget Allocation
Budget Distribution across Custom Audiences can be difficult if you plan to run Ads simultaneously. For. e.g. You will not want to allocate more budget to Ads targeted on people who spend quite less rather you will want to allocate more budget to people who spend more with you.
Sales Tracking is impossible
Facebook will never tell you exactly which customer purchased after seeing your Ad, as it is against their policies.
How Xeno Solves the issue of Facebook Marketing?
Xeno has a deep integration with the Facebook Marketing Tool that enables you to overcome all these challenges, and the results have been profounding. With seamless Integrations with POS systems and Facebook’s tool, we keep your Custom Audiences up to date at all times with complete automation of Campaign Performance Tracking. Xeno’s Intelligence comes into play where it automatically reaches out to customers with relevant content and with the intelligent distribution of budget across your Campaigns to give you the highest ROI.