Run Smart, Intelligent & Impactful Campaigns
As the Indian Market still comes to grips with the digital revolution, brands scurry to find a foothold in this digital landscape. Xeno Marketing Cloud harnessed the Digital 2.0 Era and all its possibilities by pivoting brands to connect and strengthen their relationships with customers.
Xeno Marketing Cloud is an AI-powered marketing platform to know consumers, engage them and personalize their experience across multiple channels.
Maximize customer engagement with one-to-one conversations and personalised communications across channels at scale. Use powerful segmentation techniques to reach the right customers at the right time on the right channel with the right content. Drive conversions and loyalty. Improve results with AI-powered cross channel marketing solutions.
Xeno Marketing cloud is a suite of 3 products namely Consumer Analytics, Dynamic CMS and Cross Channel Delivery Engine that perfectly fits into the brand’s Marketing Ecosystem and enables the brands to execute personalisation at scale.
1. Customer Analytics
Xeno’s Consumer Analytics engine creates Segment of 1 by collating all purchase data coming from online and offline sources and enriching them by further implementing RFM clustering and third-party enrichment to build a 360-degree customer profile.
The 1st step is the industry standard RFM analysis. RFM Clustering helps to get basic customer segmentation done on the basis of customer’s Recency, Frequency, and Monetary spend.
Xeno Analytic Engine further cleans, structures and organizes this data to create more customer personas like their favourite product, favourite category, gender, birthdays, etc.
Finally, the last step is to blend the personalised customer data with their likes, dislikes and interest across social media and extended audience network. This further helps to understand the preferred time of customers, their interests, campaign reactivity, etc.
With the three processes combined, Xeno Analytic engine has the capability to generate data points to create 1 Mn Campaigns for 1 Mn users. It enables the brands to deliver relevant communication to each customer at the time when they have the maximum probability of making a purchase.
2. Dynamic Content Management System
Xeno Marketing Cloud provides AI/ML CMS to create personalised auto-generated content and creatives for 15+ Marketing channels integrated with Xeno Cross Channel Delivery Engine like SMS, E-mail, Facebook Messenger, Instagram, Google Ads, Twitter, Global Ad Network, Web-notification, etc.
Dynamic CMS integrates with the brand’s e-commerce website and automatically converts the product images into 100s of personalised & compelling creatives in seconds.
Dynamic CMS enables brands to execute true product personalisation and increase team productivity by 200% by reducing the time taken to execute campaigns from days to minutes.
3. Cross Channel Delivery
According to Harvard Business Review reports, 73% of customers use multiple channels during their shopping journey. Across those channels, customers expect personalised experiences with a brand.
For B2C brands, the range of their customers and their preferred channel is very wide. A teenager engages on channels like Snapchat and Instagram, working-class professionals use email every day and a section of the audience are still quite active on SMS.
Xeno Marketing cloud makes it possible for the brand to deliver ads to its customers at their preferred channels.
Xeno Cross Channel Delivery Engine identifies the best channel for individual customers. Xeno’s proprietary AI/ML algorithm ranks channels for individual customers based on their reactivity, engagement and budget allocated to the channel. If a customer doesn’t respond to an ad on their preferred channel, Xeno Cross channel Delivery Engine automatically pushes an ad to their next most preferred channel.
The days of silo campaign is over! With Xeno Marketing Cloud, use customer data to create, coordinate and deliver dynamic campaigns that customers actually want — through E-mail, SMS, Facebook, Instagram and more. We call it the Xeno way of campaigning.
Million campaigns for 1 Million Customers
Times more ROI on Marketing Budget
Channels of Personalisation